Ross Moncur, Director of Data & Web Analytics at Ernst & Young (previously the group head of business analytics at SAB Miller) will share the importance of not only obtaining Executive project buy in for a Big Data transformational project, but also how key the ability to then tell the story in order to gain ongoing adoption is. Moncur will use his time at SAB Miller to explain how this global distributor with more than $23 billion in annual revenue leveraged data and Domo to improve its social media effectiveness. Moncur will also deliver details on how the company obtained visibility and comparability in all social channels across 260 brands and 70 markets.