Big Data has become an industry buzzword, but what exactly does it mean? More importantly, do you have it and do you really need it? When should we value structured data over unstructured data?

Graham Sharpe, the Director of Reporting and Analytics at adidas AG will discuss these questions and the use of data at adidas, one of the most successful sportswear companies in the world. Learn about the customer insights they are achieving and why they are where they are in regard to their data and analytics strategy.