Organisations today often claim they are “data-driven” – or at least their digital workplaces are. They better become information driven! Data and its analysis tell you “what is”, and what the previous stages were, leading up to “what is”.
Information also tells “why you are where you are”. The difference comes from taking context into account. And context often needs to be extracted from unstructured data.
This presentation shows how a powerful combination of data collection, indexing, search, natural language processing (NLP), and machine learning into a unified platform can make you information-driven.